Privacy Policy

Consumer quiz funnel: the Retirement Readiness Quiz. Last updated September 11, 2026.

1. Introduction

Dual Marketing Inc ("Company," "we," "us," or "our") operates the Vettra platform, accessible at vettraverified.com and vettraai.com. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our consumer quiz funnel, the Retirement Readiness Quiz ("RRQ").

Vettra is a third-party vetting and matching platform that connects consumers with independently licensed financial advisors. Vettra is NOT a financial advisory firm, does NOT provide financial advice, and does NOT make financial recommendations. The quiz and reports provided through our platform are educational and informational tools only.

By accessing or using our quiz funnel, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please do not use our services.

2. Information We Collect

2.1 Information you provide directly

When you use our quiz funnel, we collect the following information that you voluntarily provide:

  • Contact information. First name, last name, email address, phone number, and state of residence.
  • Quiz responses. Your answers to quiz questions, which may include information about your age, retirement timeline, annual income, savings and investment balances, debt levels, risk tolerance, insurance coverage, estate planning status, family situation, financial concerns, and advisor preferences.
  • Verification data. Phone verification codes submitted to confirm your identity.

2.2 Information collected automatically

When you access our quiz funnel, we automatically collect:

  • Device information. Device type (mobile, desktop, tablet), browser type, and operating system.
  • Usage data. IP address, pages viewed, time spent on pages, quiz completion progress, and funnel interaction timestamps.
  • Tracking data. Advertising pixel data, click identifiers, and browser or click cookies used for advertising attribution and optimization.

2.3 Information we generate

Based on your quiz responses, our system generates:

  • Quiz scores and reports. Retirement readiness scores, risk assessments, income gap analyses, net worth summaries, withdrawal stress tests, and blind spot analyses. These are generated by automated algorithms and are for informational purposes only.
  • Lead classification. A tier classification (premium, ideal, or standard) based on your financial profile, used solely for advisor matching purposes.
  • AI-generated summaries. Brief summaries of your financial profile generated by artificial intelligence to help your matched advisor understand your situation.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Advisor matching. To match you with an independently licensed financial advisor based on your geographic location, financial profile, and stated preferences.
  • Quiz reports. To generate personalized educational reports based on your quiz responses.
  • Phone verification. To verify your phone number and protect against fraudulent submissions.
  • Communication. To send you a one-time verification code by text message, and appointment confirmations or reminders related to your matched advisor.
  • Advertising optimization. To send conversion events to advertising platforms for the purpose of optimizing campaigns that help us reach consumers who may benefit from financial advisor matching. This data is pseudonymized and sent by server-side integration.
  • Platform improvement. To analyze quiz completion patterns, funnel performance, and user experience metrics for the purpose of improving our services.
  • Contacting you. We may contact you directly if necessary to facilitate your advisor match, address service issues, or for operational purposes related to your quiz submission.

4. How We Share Your Information

4.1 Your matched financial advisor

Your contact information, quiz responses, generated reports, and AI-generated summaries are shared with ONE matched, independently licensed financial advisor. This advisor is selected based on their geographic coverage of your state of residence. The advisor receives your information to facilitate a potential advisory relationship. We do not control how the advisor uses your information after it is shared; the advisor's own privacy practices will apply to their use of your data.

4.2 Service providers

We use the following third-party service providers to operate our platform. These providers process your data only as necessary to provide their services to us:

  • Twilio Inc. Phone verification, SMS delivery, and voice calling.
  • SendBlue. iMessage, SMS, and RCS message delivery.
  • SendGrid (Twilio). Transactional and outreach email delivery.
  • Google LLC. Workspace mail and calendar for scheduling with your matched advisor, and advertising measurement.
  • Anthropic. Artificial intelligence services for generating your report, profile summaries, and educational content.
  • OpenAI. Artificial intelligence services supporting report and messaging content.
  • Google (Gemini). Artificial intelligence services supporting report content.
  • Microsoft Clarity. Analytics on report pages, used to understand how reports are read.
  • Stripe Inc. Payment processing. Your personal data is not shared with Stripe; only advisor billing uses Stripe.
  • Cloudflare Inc. Media storage and bot defense.
  • Vercel Inc. Website hosting and content delivery.
  • Railway. Backend infrastructure hosting.
  • Sentry. Error monitoring.

4.3 Advertising platforms

We send pseudonymized conversion events to Meta Platforms (Facebook and Instagram), Google, OpenAI, and TikTok for advertising optimization. These events indicate that a user completed certain steps in our funnel, such as starting the quiz, opting in, or booking a meeting. We send hashed identifiers only. Your raw personal information (name, email, phone) is hashed before transmission using SHA-256, in accordance with each platform's data processing terms. We do not sell your personal information to any of these platforms or to any other party.

4.4 Legal requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.

4.5 No sale of personal information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Text Message Consent and Terms

By providing your phone number and checking the consent checkbox on our opt-in form, you expressly consent to receive the following text messages:

  • A one-time verification code to confirm your phone number.
  • Appointment reminders and scheduling confirmations from the Vettra platform.
  • Follow-up communications from your matched financial advisor regarding your quiz results and potential advisory relationship.

Message frequency varies. You may receive up to 10 messages related to your quiz submission and advisor match. Message and data rates may apply depending on your mobile carrier and plan.

You may opt out of text messages at any time by replying STOP to any message. After opting out, you will receive one final confirmation message. To resume messages, reply START. For help, reply HELP or contact us atmichael@vettraverified.com.

Your consent to receive text messages is not a condition of using our quiz funnel. You may complete the quiz and receive your report without providing a phone number, although advisor matching requires phone verification.

6. Cookies and Tracking Technologies

Our quiz funnel uses the following tracking technologies:

  • Session storage. Temporary browser storage to maintain your quiz progress and report data during your session. This data is cleared when you close your browser tab.
  • Advertising pixels. Tracking pixels provided by Meta Platforms, Google, OpenAI, and TikTok that collect data about your interaction with our quiz funnel for advertising attribution and optimization. These pixels set cookies in your browser.
  • Analytics. Microsoft Clarity collects interaction data on report pages so we can understand how reports are read.
  • Server-side tracking. We track funnel events, such as quiz starts, question completions, and opt-in submissions, on our servers for analytics purposes.

You may control cookies through your browser settings. Disabling cookies may affect the functionality of our quiz funnel.

7. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), secure server infrastructure, access controls, and authentication requirements. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your quiz submission data, including contact information and quiz responses, for as long as necessary to fulfill the purposes described in this Privacy Policy, including facilitating your advisor match and maintaining records for analytics purposes. Lead data is typically retained for the duration of the advisor and consumer relationship and for a reasonable period thereafter.

9. Your Rights

9.1 All users

You have the right to:

  • Opt out of text messages by replying STOP.
  • Contact us to inquire about what personal information we hold about you.
  • Request correction of inaccurate personal information.

9.2 California residents (CCPA rights)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know. You may request the categories and specific pieces of personal information we have collected about you.
  • Right to delete. You may request that we delete your personal information, subject to certain exceptions.
  • Right to non-discrimination. We will not discriminate against you for exercising your CCPA rights.
  • Right to opt out of sale. We do not sell personal information, so this right does not apply.

To exercise any of these rights, please contact us atmichael@vettraverified.comwith the subject line "Privacy Request." We will respond to your request within 45 days.

10. Children's Privacy

Our quiz funnel is designed for adults who are planning for or currently in retirement, typically ages 45 and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will take steps to delete that information promptly. If you believe a minor has provided us with personal information, please contact us atmichael@vettraverified.com.

11. Third-Party Links and Services

Our platform may contain links to third-party websites or services, including your matched advisor's website or scheduling tools. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you interact with.

12. Important Disclaimers

VETTRA IS NOT A FINANCIAL ADVISOR, BROKER-DEALER, INVESTMENT ADVISOR, OR INSURANCE COMPANY. Vettra is a technology platform operated by Dual Marketing Inc that connects consumers with independently licensed financial professionals.

The quiz scores, reports, analyses, and AI-generated content provided through our platform are for EDUCATIONAL AND INFORMATIONAL PURPOSES ONLY. They do not constitute financial advice, investment recommendations, tax advice, legal advice, or insurance advice.

Any financial decisions you make based on information from our platform or from a matched advisor are your sole responsibility. Dual Marketing Inc is not liable for any actions taken by you or by any financial advisor matched through our platform.

Financial advisors matched through Vettra are independent professionals. Dual Marketing Inc does not employ, supervise, or control these advisors. We do not guarantee the quality, accuracy, or suitability of any advice they provide.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our quiz funnel after any changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

VETTRATrust, Verified.

Five minutes tells you where you stand. Then, only if you want it, one advisor we vetted ourselves.

Take the Free Quiz

Vettra is not a financial advisor and does not provide investment advice. The quiz and report are educational. Build d5c7c8b0f28e.